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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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BPM Conference 2022: Mapping My Future

Friday
, 
September 
27
 at 
7:00pm
Ticket Sales Are Closed
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The BPM Conference is Back!

This year, BPM is hosting an in-person 3 Day conference Juneteenth Weekend to bring together our talented community of product leaders.

Join us for 3 days of in-person activities and events throughout the Bay Area. We'll have inspiring speakers and panelists discussing actionable steps you can take to bring your product career vision to life. You'll join fellow BPM attendees at brunches, happy hours and activities designed to build connections. 


Day 1: Hear from panelists and speakers who are at the top of their product career. Attend fireside chats and round table talks with a diverse group of product leaders.


Day 2: Explore the Bay Area and connect with other conference attendees at a series of intimate events focused on community bonding and relationship building.


Day 3: Bond with fellow product managers at sponsored brunches, happy hours, and activities throughout San Francisco.


Speakers

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Chris Cox

Chief Product Officer, Meta

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Erin Teague

Director and Global Head of Sports, Film and TV Product Management, Youtube

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Ime Archibong

Head of New Product Experimentation, Meta 

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Laura Teclemariam

Director of Product Innovation, Animation, Netflix

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DeVaris Brown

CEO and Co-Founder, Meroxa

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Maryanna Quigless

Director of Product Management, Meta

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Ken Norton

Executive Coach, Bring the Donuts

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Howard Ekundayo

Director of Engineering, Netflix

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Kevin Weil

President of Product & Business at Planet

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2022 BPM Conference will take place at The Pearl in San Francisco, CA. 

About BPM

BPM is the largest community of black product managers in the world and the fastest growing community of black tech leaders in the industry. The BPM conference brings together product leaders from across the global to build connections that last.

Sponsors

Gold Tier

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Silver Tier

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Become a Member!

BPM Members receive 50% off regular admission.

Become a Member
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BPM is adhering to CDC guidelines and requiring all in-person conference registrants to be vaccinated prior to securing your registration badge and participating in conference activities. Because all attendees will have shown proof of a COVID-19 vaccination, masks are optional indoors and outdoors for attendees and BPM staff. If you feel more comfortable wearing a mask, please do so!

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